While we offer several comprehensive SEO solutions here at OBN, there are a few effective yet simple tactics that you could follow to get started with the process on your own. With these, there is a chance of growth for your site and audience. Any work which involves optimization requires heavy collaboration with the owner of a website, thus following some of the tips here could improve your prospects for us to also do the best work we could.
Optimize to your own tune
When you started your business, you probably had a vision of why it began. This might have included such things as market factors which set you apart from others, specific products that you want to sell, and why you picked your target location for your market. All of these play a huge roll when it comes to website optimization. Our SEO packages offer in-depth market and competition research, but even if you don’t have these tools, you can begin to write good quality content especially on your info pages. We set up your business with a few of these already.
Open the Info Manager inside your store’s administration panel. Here you can add new pages or modify existing ones. Your website should at least have an “about us” page, where you provide general information about your mission and business.
Create a good Call to Action.
From this token, a tagline or short blurb describing why people should visit your site and buy from you is of utmost importance! Quick, easy to find contact information (whether at the top or bottom of your page) will help greatly in establishing yourself as an honest business. A tagline does not have to be catchy, but does have to contain relevance.
Categorize products well, feature those which are important.
Having a wide portfolio of products can not only help crawlers see your website as more content-worthy, but can also introduce diversity to your website which is always a positive. If you specialize in a specific type of equipment, be sure to “drill down” and show creativity in what is featured.
Consider reviews
One great way to get SEO and good traffic to your website is through business reviews. If you have customers that are happy with orders, consider asking them to write a review. This could be done through several ways – a Facebook page if you have one, or even just an e-mail that you could feature on your site with their review. It’s not fame that counts, content matters the most.
Other important thoughts to keep in mind
•Remember: Good SEO is also dependent on frequent page updates. The more often you have the time to update and invest energy into changing your page content, the greater presence you’ll have in quality searches. This does not mean re-designing your page each time, but perhaps adding more information or changing a few paragraphs.
•Consider our SEO package as an extra, in depth overview for you and your business. If you need creative ideas for pages and your business, or just want the extra boost of quality research, it’s a great choice.
•Running a blog or personal “updates” page is a great way to draw traffic to your site. If you’re not a writer, a gallery or use of microblogging social media such as Twitter is ideal. Creating video reviews or content, news, podcasts, -- in today’s world, the number of ways in which people interact with various sources is staggering
